Glamnetic: ad concepts

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Glamnetic

Sponsored · Exhibit 01 · Subway Mani

Two minutes to spare before dinner?

Stick Downtown brings together 5 of our Quick Press Manis. These no-glue nails each have built-in adhesives, so all you have to do is peel and stick before sprinting to the subway, or making it to dinner.

Peel, stick, and make the subway.

Peel. Stick. Go.

Quick Press Manis in one bundle

GLAMNETIC.COM

Stick Downtown Quick Press Manis

Shop Stick Downtown

Format: Product hero
Persona: City commuter who wants a fast mani before heading out
Reason to buy: Peel and stick, no glue
Funnel stage: Top of funnel
Product: Stick Downtown
Lands on: Landing page

Why it should work. A commute scene makes the no-glue benefit concrete in the first line.

Tests. Whether a speed-and-travel hook beats a pure product hook.

Glamnetic

Sponsored · Exhibit 02 · Squoval Bundle Offer

Your go-to shape, four sets deep.

SoHo Squovals brings together 4 short squoval press-on nails. Each set applies in just 10 minutes and wears for up to 2 weeks, giving you up to 8 weeks of your go-to shape.

Now $59.47, down from $69.96.

Four short squoval sets

Four sets, one favorite shape

$59.47, was $69.96

GLAMNETIC.COM

SoHo Squovals Bundle

Shop SoHo Squovals

Format: Offer on product photo
Persona: Squoval loyalist who wants one favorite shape for weeks
Reason to buy: Quick to apply, long to wear
Funnel stage: Middle of funnel
Product: SoHo Squovals
Lands on: Landing page

Why it should work. The price drop and the weeks of wear sit together in one frame.

Tests. Whether a bundle price message lifts clicks against a style message.

Glamnetic

Sponsored · Exhibit 03 · Four Awards Menu

Four shades. Four awards.

SoHo Squovals brings together four short squoval sets: Champagne Veil, Soft Tulle, Lilac Gray and Statement Red. It carries Byrdie's Beauty Award for Best Press-On Nails, 2024, and more.

Pick your shade of squoval.

Award shelf, squoval edition

SoHo Squovals

Byrdie, Best Press-On Nails, 2024
Oprah Daily, Best Press-On Nails, 2025
Allure, Best Short Press-Ons, 2025
Cosmopolitan, Best Press-On Nails, 2025

GLAMNETIC.COM

Award-Winning SoHo Squovals

See the Awards

Format: Menu-card split, product photo
Persona: Shopper who trusts award lists before buying nails
Reason to buy: Press-on award winners
Funnel stage: Middle of funnel
Product: SoHo Squovals
Lands on: Landing page

Why it should work. Four named award lines work like a menu of reasons to trust the bundle.

Tests. Whether third-party awards move middle-funnel shoppers.

Glamnetic

Sponsored · Exhibit 04 · Snowfall Collage

Pretty on the outside, kind underneath.

Snowfall is Leaping Bunny™ Certified Cruelty-Free with 100% vegan materials. Press on a set that fits how you shop, then wear it your way, from the first look to the last.

Cruelty-free nails, ready to press on.

Leaping Bunny™ Certified Cruelty-Free

100% vegan materials

Snowfall

Cruelty-free, never boring

GLAMNETIC.COM

Snowfall Cruelty-Free Nails

Shop Snowfall

Format: Three-photo collage
Persona: Shopper who checks for cruelty-free certification
Reason to buy: Leaping Bunny certified
Funnel stage: Top of funnel
Product: Snowfall
Lands on: Landing page

Why it should work. Values-led shoppers get the certification in the first glance.

Tests. Whether the certification works as a top-of-funnel hook.

Glamnetic

Sponsored · Exhibit 05 · Check-Mated Contents

What's inside a Check-Mated set?

Check-Mated is our short almond press-on nail set with a blend of 10 silver checkered nails and 20 silver solid nails, each topped with our high-shimmer velvet finish.

Count the silver for yourself.

Ten checkered, twenty solid

110 silver checkered nails
220 silver solid nails
3High-shimmer velvet finish

GLAMNETIC.COM

Check-Mated Silver Nails

See Check-Mated

Format: Product photo, ingredient chips
Persona: Silver-lover who likes to know exactly what is in the set
Reason to buy: Styles for every mood
Funnel stage: Middle of funnel
Product: Check-Mated
Lands on: Landing page

Why it should work. Numbered chips turn the set contents into the whole pitch.

Tests. Whether a what-is-in-the-set format drives product-page visits.

Glamnetic

Sponsored · Exhibit 06 · Deep Winter Night

A black base with an electric blue shift.

Deep Winter is an extra short round no-glue nail set with a black base and an electric blue high-shimmer velvet effect that shifts in the light. Made with 100% vegan materials.

Deep Winter, extra short round.

100% Vegan materials

Nails with 100% vegan materials

GLAMNETIC.COM

Deep Winter Vegan Nails

Shop Deep Winter

Format: Full-bleed photo
Persona: Dark-nail fan who also wants vegan materials
Reason to buy: Vegan materials
Funnel stage: Top of funnel
Product: Deep Winter
Lands on: Landing page

Why it should work. A full-bleed photo with a vivid color description stops the scroll.

Tests. Whether vegan messaging helps a dark, dramatic set.

Glamnetic

Sponsored · Native 01 · Press-On Night List

My press-on night list, finally sorted.

Brush-On Nail Glue has 2109 reviews and a 4.6 rating. Press-On Nail Remover sits at 4.3 across 443 reviews. Both live on my list next to a set of Statement Red.

Add glue before you add shades.

Notes

Press-on night list

Glue: Brush-On Nail Glue
Remover: Press-On Nail Remover
Shape: squoval
Shade: Statement Red

GLAMNETIC.COM

Brush-On Nail Glue

Shop Nail Glue

Format: Notes app over product photo
Persona: Press-on regular who stocks glue and remover
Reason to buy: Brush-On Glue reviews
Funnel stage: Bottom of funnel
Product: Brush-On Nail Glue
Lands on: Landing page

Why it should work. A phone-notes format reads like a real person's checklist.

Tests. Whether review counts convert shoppers who already own nails.

Glamnetic

Sponsored · Native 02 · Group Chat Nails

Group chat, morning edition: nails.

Pearl Du Jour is our extra short square no-glue nail set with a semi-transparent base, classic French tips, and our reflective, mirror-like glaze. Send it to the friend who asks.

Send this to the friend who asks.

Best Friend

Where did you get those nails?

Glamnetic. Pearl Du Jour, no glue.

Wait, they just peel and stick?

GLAMNETIC.COM

Pearl Du Jour No-Glue Nails

Shop Pearl Du Jour

Format: Message thread with photo
Persona: Friend who gets asked where the nails are from
Reason to buy: Peel and stick, no glue
Funnel stage: Top of funnel
Product: Pearl Du Jour
Lands on: Landing page

Why it should work. A chat thread feels like a share, not an ad.

Tests. Whether conversational formats drive more saves and shares.

Glamnetic

Sponsored · Native 03 · Mint Or Midnight

Mint or midnight? Vote for your set.

Minty Cloud is our extra short oval no-glue nail set in a cool mint green shade, finished with our high-shine gloss. Deep Winter is black with an electric blue high-shimmer velvet effect.

Both are no-glue, so vote with your nails.

Mint or midnight?

Minty CloudDeep Winter

GLAMNETIC.COM

Minty Cloud or Deep Winter

Pick Your Set

Format: Stories poll
Persona: Story-poll scroller choosing between a fresh and a dark mani
Reason to buy: Peel and stick, no glue
Funnel stage: Middle of funnel
Product: Minty Cloud
Lands on: Landing page

Why it should work. A two-option poll invites a tap and shows two products at once.

Tests. Whether a light-versus-dark choice shows which color story pulls.

Glamnetic

Sponsored · Native 04 · Camera Roll Latte

Camera roll, Saturday evening.

Iced Latte is Leaping Bunny™ Certified Cruelty-Free with 100% vegan materials. Saved to my camera roll before the coffee got warm, and I'm sending it to the group chat next.

Iced Latte nails, saved.

RecentsSaturday
eveningEdit

Camera roll, nails edition

GLAMNETIC.COM

Iced Latte Nails

Shop Iced Latte

Format: Camera-roll share
Persona: Coffee-and-nails scroller who saves looks to her camera roll
Reason to buy: Leaping Bunny certified
Funnel stage: Top of funnel
Product: Iced Latte
Lands on: Landing page

Why it should work. A camera-roll share feels personal and easy to save.

Tests. Whether a casual personal post earns more saves than a studio shot.

Glamnetic

Sponsored · Native 05 · Weeknight Switch

Why I stopped buying glue for weeknights.

Each Quick Press Mani is designed with built-in adhesives that deliver a secure stick for up to 5 days. My notes app list says the rest: no glue, peel, stick, go.

Peel, stick, done.